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audit

Correction Guide: Going from Red to Green

Last updated : February 8, 2026

Your audit reveals hundreds of SEO errors. This practical guide walks you through step by step to efficiently fix each type of issue and push your Lexiik score toward excellence.

Winning strategy

Focus first on the 20% of products that generate 80% of your revenue. The impact on your organic traffic will be immediate and measurable.

5-Step Correction Methodology

Facing a catalog of hundreds or thousands of products, the order of corrections is crucial to maximize your time ROI. Here is the proven method from Lexiik experts:

  1. 1
    Identify blocking errors (🔴)

    Filter the dashboard to display only critical errors that prevent proper indexing.

  2. 2
    Prioritize best-sellers

    Sort by generated revenue or number of views. Optimize the products that drive revenue first.

  3. 3
    Fix in batches of 50 products

    Never modify 1,000 listings at once. Google prefers gradual changes.

  4. 4
    Measure impact after 2-3 weeks

    Wait for Google's re-crawl before judging the effectiveness of your corrections.

  5. 5
    Iterate and optimize the rest of the catalog

    Once best-sellers are optimized, gradually extend to the full catalog.

Success

By following this method, most of our clients see measurable traffic gains by the 3rd week, with a peak around the 2nd month (+30 to +60% organic traffic).

Fixing Structure & Tag Errors

1. Missing or Inadequate Titles (Title Tag)

The title is the most important SEO element of a page. Here is how to create optimal titles:

The magic product title formula

[Product name] [Distinctive feature] | [Brand] - [Benefit]

Example:

Nike Air Zoom Pegasus 40 Running Shoes | Responsive Cushioning - Free Shipping

58 characters | Keyword at the beginning | Call-to-action

The golden rules:

  • 50-60 characters maximum (beyond that, Google truncates)
  • Main keyword at the beginning of the title for more weight
  • Each product must have a unique title
  • Avoid filler words (the, a, of, to) at the beginning of the title

Premium Feature

Lexiik AI automatically generates optimized titles following this formula, by analyzing the best-sellers in your industry.

Generate my titles with AI →

2. Missing Meta Descriptions

The meta description directly influences your CTR (click-through rate) in Google results. A good description can increase your CTR by 20-30%.

Structure of a high-performing meta description

Hook sentence: Main product benefit
Key features: 2-3 strong points separated by commas
Call-to-action: Incentive to click (free shipping, promo, limited stock)

Example: "Nike Air Zoom Pegasus 40 men's shoes: responsive ZoomX cushioning, optimal support, maximum breathability. Ideal for marathons and intensive training. Free shipping over $50!"

157 characters | Keyword present | Clear CTA

Meta description checklist:

  • 150-160 characters (neither too short nor truncated)
  • Main keyword naturally included
  • Unique for each product (no copy-pasting)
  • Include an urgency or value element (promo, free shipping, limited stock)

3. H1 Tags: One and Optimized

The H1 is the main visible title on your product page. It should be different from the Title (which appears in Google) but complementary.

❌

Avoid

H1 identical to Title
Multiple H1s on the page
H1 too short ("Nike Pegasus")
✅

Optimal

Descriptive and complete H1
Only one H1 per page
Main keyword + context

Good to know

The H1 can be longer and more descriptive than the Title since it is not limited by Google's display. Take advantage of this to add context.

Eliminating Duplicate Content

Duplicate content is the most common error in e-commerce and the one with the greatest negative impact on your SEO.

1. Detecting Duplicate Descriptions

Lexiik automatically identifies identical or very similar descriptions (>70% similarity). You will see in the dashboard:

  • Groups of similar products: E.g. "25 products share this description"
  • Similarity rate: Percentage of identical text between two listings
  • Duplicate source: Internal (between your products) or external (supplier description)

2. Making Each Description Unique

You have 3 options to fix duplicate content:

ALexiik AI (Recommended)

Automatic generation of unique descriptions while preserving technical info but varying the vocabulary.
1 credit/product - Batch processing of 100

BManual Writing

For your premium or highly technical products, manually write unique descriptions of 250-400 words.
Estimated time: 15-20 min/product

CLexiik Experts (Delegation)

Hire a Lexiik-certified SEO writer to optimize your entire catalog.
Average rate: $8-15/product depending on complexity

Warning

Never do this: Use ChatGPT or an external AI and then copy-paste. These descriptions are often detected as AI-generated and perform worse than Lexiik's specialized e-commerce AI.

3. Managing Product Variants

Selling the same t-shirt in 5 colors? Each variant must have a different description:

  • Main variant: Full description (300 words)
  • Secondary variants: Reuse the main description adding 2-3 sentences specific to the color/size
  • Canonical tags: Point all variants to the main variant to consolidate "SEO juice"

Optimizing Images

1. Adding Descriptive ALT Attributes

ALTs are essential for Google Images, which can represent 20-30% of your organic traffic in e-commerce (especially fashion, home decor, beauty).

Anatomy of an optimized ALT

Generic ALT:

alt="image-product-123.jpg"

ALT too short:

alt="Nike shoes"

Optimal ALT:

alt="Nike Air Zoom Pegasus 40 black running shoes side profile view on white background"

Product type - Brand - Model - Color - Camera angle

Rules for ALTs:

  • 60-125 characters (neither too short nor a novel)
  • Precisely describe what the image shows
  • Vary ALTs between different photos of the same product (front, profile, detail, context)
  • Naturally integrate the main keyword

Premium Feature

Lexiik AI visually analyzes your images and automatically generates descriptive, SEO-optimized ALTs. Included in Pro and Expert plans.

2. Reducing Image Weight

Images that are too heavy degrade your Core Web Vitals and penalize your search ranking. Target: <150 KB per product image.

  1. 1
    Resize to the right dimensions

    1200x1200px max for a product listing (no need for 4000px)

  2. 2
    Convert to modern format

    WebP or AVIF (50-70% savings vs JPEG/PNG)

  3. 3
    Compress intelligently

    Quality 80-85% (invisible to the eye but significant weight savings)

  4. 4
    Lazy loading

    Load images only when they become visible

Good to know

Turnkey solution: The Lexiik CDN (cdn.lexiik.com) does everything automatically:
  • WebP/AVIF conversion based on browser
  • Automatic resizing (responsive)
  • Smart compression
  • Delivery from 35 global datacenters

Improving Performance & Core Web Vitals

1. Reducing LCP (Largest Contentful Paint)

LCP measures the time before the main content is displayed. On a product page, this is typically the main image.

Corrective actions:

  • Optimize the hero image: <150 KB, WebP format, exact dimensions (no CSS resizing)
  • Preload the main image: <link rel="preload" href="main-image.webp" as="image">
  • Fast hosting: CDN or server with good TTFB (<200ms)
  • Reduce JavaScript: Avoid blocking scripts before image display

LCP Scale

<2.5s
Excellent
2.5-4s
Needs improvement
>4s
Critical

2. Stabilizing CLS (Cumulative Layout Shift)

CLS measures visual instability. If your images or elements "jump" during loading, Google penalizes this.

Solutions:

  • Specify width and height on all images
  • Reserve space for banners and advertisements
  • Avoid injecting content above the viewport after loading
  • Use font-display: swap for web fonts

Automation with Lexiik

Bulk Actions

Lexiik allows you to fix hundreds of products in just a few clicks:

  1. 1
    Select the affected products

    Filter by error type (e.g.: "All products without a meta description")

  2. 2
    Choose the correction action

    Options: Generate AI titles/descriptions, Add ALTs to images, Optimize images via CDN

  3. 3
    Confirm and let the AI work

    Processing 100 products in 3-5 minutes (parallel AI generation)

  4. 4
    Review before publishing

    Preview the AI suggestions, modify if needed, then publish to your store

Did you know?

AI credit consumption:
  • 1 credit = Title generation + meta description + 3 image ALTs
  • Pro plan: 500 credits/month (up to 500 optimized products)
  • Expert plan: 2,000 credits/month (up to 2,000 products)

Safety: The Lexiik Time Machine

Worried about making a mistake when modifying 200 listings at once? Lexiik's Rollback feature protects you:

  • Automatic backup: Every modification is archived
  • One-click undo: Return to the previous state in case of error
  • 24h to 120 days history: Depending on your plan (Free = 24h, Expert = 120 days)

Measuring the Impact of Your Corrections

The 5 KPIs to Track

Lexiik allows you to precisely measure the impact of your optimizations:

  1. 1
    Lexiik Score

    Goal: Go from <60 to >80 in 4-6 weeks

  2. 2
    Organic traffic in Google Analytics

    Week-by-week evolution of the "Organic Search" channel

  3. 3
    Google Search Console rankings

    Tracking priority keywords (brand name + product category)

  4. 4
    CTR in SERPs

    Improvement after title/meta description corrections

  5. 5
    Core Web Vitals

    LCP, CLS, INP in the Lexiik dashboard or PageSpeed Insights

Typical Results Timeline

📆

Week 1-2

Re-crawl by Googlebot. Lexiik score improves instantly. No visible traffic gain yet.

📈

Week 3-4

First ranking gains. Organic traffic +10 to +20%. Improved CTR in SERPs.

🚀

Month 2-3

Full impact. Organic traffic +30 to +60%. Optimized products on Google page 1. Measured ROI.

Success

Real case: A fashion e-commerce client (850 products, initial score 47/100) reached 82/100 in 5 weeks. Result: SEO traffic x2.4 and organic revenue +127% after 3 months.

Next Steps

You now have all the keys to efficiently fix your SEO errors. Discover Lexiik's advanced features:

⚡️

Lexiik CDN

Automatically optimize your images and improve your Core Web Vitals.

🤖

Lexiik AI

Generate unique descriptions that convert with AI specialized for e-commerce.