Your first audit is complete. Lexiik presents you with an overall score, graphs, and hundreds of optimization points. This guide helps you decipher these results to effectively prioritize your SEO actions.
Quick read
The Lexiik Score: Complete Breakdown
The Lexiik score is a rating out of 100 points that summarizes the SEO health of your e-commerce store. Unlike generic tools, it is specifically calibrated for online commerce challenges.
How Is the Score Calculated?
The overall score is broken down into 4 pillars with different weighting based on their impact on organic search ranking:
| Pillar | Details | Points |
|---|---|---|
| Structure & Tags | Titles, meta descriptions, H1, canonicals | 30 pts |
| Content | Uniqueness, semantic richness, length | 25 pts |
| Images | ALT, format, compression, lazy loading | 25 pts |
| Performance | Speed, Core Web Vitals, caching | 20 pts |
Interpreting Your Score
Here is how your store compares to e-commerce market standards:
- 85-100 points: SEO excellence. You are in the top 10% of online stores.
- 70-84 points: Good level. A few targeted optimizations can help you improve.
- 50-69 points: Average level. Structural corrections are needed.
- 30-49 points: Low optimization. Your store is losing a massive amount of potential traffic.
- <30 points: Critical. Google is struggling to properly index your products.
Success
Analysis of the 4 SEO Pillars
1. Structure & Tags (30 points)
This pillar is the most important because it concerns how Google "reads" your pages. The most common errors:
- Missing or duplicate titles: Each page must have a unique title of 50-60 characters.
- Missing meta descriptions: They directly influence your click-through rate (CTR) in Google results.
- Multiple H1 tags: Only one H1 per page, containing the main keyword.
- Incorrect canonicals: Canonical URLs prevent duplicate content between product variants.
Warning
2. Content (25 points)
Google values unique and detailed descriptions. The criteria analyzed by Lexiik:
- Minimum length: At least 150 words for a product description (300+ recommended)
- Uniqueness rate: Less than 30% similarity with other listings
- Semantic richness: Use of synonyms and broad vocabulary
- Natural keywords: Presence of search terms without keyword stuffing
Premium Feature
Lexiik AI automatically generates unique descriptions that meet all these criteria. Pro and Expert plans include 500 to 2,000 AI credits/month.
Discover Lexiik AI →3. Images (25 points)
Images account for 60 to 80% of an e-commerce page's weight. Lexiik checks:
- Descriptive ALT attributes: Essential for Google Images (source of 20-30% of e-commerce traffic)
- Modern format: WebP or AVIF rather than JPEG/PNG (50-70% weight savings)
- Smart compression: Visual quality preserved with reduced size
- Lazy loading: Deferred loading of off-screen images
4. Performance (20 points)
Since 2021, Google incorporates Core Web Vitals into its ranking algorithm. Lexiik measures:
- LCP (Largest Contentful Paint): Time before main content is displayed (<2.5s ideal)
- CLS (Cumulative Layout Shift): Visual stability of the page (<0.1 ideal)
- INP (Interaction to Next Paint): Responsiveness to user interactions (<200ms ideal)
Good to know
Navigating the Lexiik Dashboard
Overview
The main dashboard displays 5 essential KPIs for managing your e-commerce SEO:
- Overall score: Evolution over time with a progress curve
- Critical errors: Number of blocking issues to fix first
- Optimization rate: Percentage of fully optimized products
- AI credits consumed: Tracking of your monthly allowance
- Estimated impact: Projection of potential organic traffic gain
Filters and Sorting
Lexiik allows you to filter your products by:
- Error severity: Critical, medium, minor
- Problem type: Tags, content, images, performance
- Product category: Focus on your best-sellers
- Last modified date: Identify outdated products
Tip
How to Prioritize Your Actions
Facing hundreds of possible optimizations, here is the method recommended by Lexiik experts:
- 1Week 1: Blocking errors
Fix all critical errors (🔴) that prevent proper indexing by Google.
- 2Week 2: Top products
Optimize the 50 best-selling products with unique AI descriptions.
- 3Week 3-4: Bulk optimization
Process the rest of the catalog in batches of 100 products.
- 4Monthly: Maintenance
Monthly audit to detect new errors and optimize new products.
Optimization ROI
Lexiik tracks the real impact of your corrections on your organic traffic. On average, our users see:
- +32% organic traffic after fixing critical errors (1st month)
- +58% Google Images visibility after ALT optimization (2-3 months)
- +24% click-through rate (CTR) after rewriting meta descriptions (2 weeks)
Success
Common Interpretation Mistakes
Myth #1: "My score is low, my site is bad"
False. The majority of e-commerce stores have a score below 60. A low score simply means there is room for improvement, not that your site is bad.
Myth #2: "I need to fix everything to 100%"
False. Some minor optimizations have very low ROI. Focus on critical and medium errors. Minor errors can remain if your time is limited.
Myth #3: "Results are instant"
False. Google needs to re-crawl and re-index your modified pages. Allow 2-4 weeks before seeing the first impacts on your organic traffic.
Warning
Next Steps
Now that you understand how to interpret your results, take action: