Interpreting Dashboard Charts

The Lexiik dashboard transforms your SEO data into clear and actionable visualizations. Learn how to read each chart to make the right decisions and drive your data-driven strategy.

Chart: SEO Score Evolution

This line chart shows the evolution of your overall SEO score (0-100) over the selected period (7, 30, 90, or 365 days).

How to read the curve

• Steady upward slope: your optimizations are producing consistent results. This is the ideal scenario!
• Step-by-step progression: each step corresponds to a wave of optimizations (e.g., bulk batch of 50 corrected products).
• Horizontal stagnation: you have reached a plateau. Time to move on to advanced optimizations (semantics, internal linking).
• Sharp drop: alert! Possible technical regression (broken CMS update, deleted products, etc.).

Color Zones

The chart uses a color code to indicate the health of your score:

• 0-40 (Red): critical, urgent optimization required
• 41-60 (Orange): insufficient, much work to be done
• 61-75 (Yellow): fair, but improvements are possible
• 76-85 (Green): good level, you outperform 70% of your competitors
• 86-100 (Blue): SEO excellence, top 5% of the market

Chart: Organic Traffic

This bar or line chart displays the number of organic visitors (excluding ads) over the selected period.

Identifying Trends

Here is what different patterns reveal:

• Exponential growth: your optimizations are working, Google is boosting your visibility
• Isolated spike: one-time event (viral article, press mention, trending topic)
• Recurring dip: seasonality (e.g., natural decline in August, peak before Christmas)
• Gradual decline: warning signal, check your rankings and the competition

Traffic Segmentation

The detailed chart allows you to filter traffic by:

• Source: Google, Bing, Yahoo, DuckDuckGo
• Device type: desktop, mobile, tablet
• Geolocation: country, region
• Search type: brand (your brand name) vs generic (product keywords)

Chart: Average Ranking

This chart displays your average position in the SERPs (Search Engine Results Pages). The lower the number, the better (position 1 = first place).

Analyzing Variations

• Downward curve: you are gaining positions (well done!)
• Upward curve: you are losing positions (action required)
• High volatility: Google is testing different positions, stabilization in progress
• Stability at 1-3: SEO dominance, continued effort required to maintain

Product View

Click on the chart to display the detailed list of your products with:

• Current position
• 30-day trend (green or red arrow)
• Targeted keywords
• Estimated monthly search volume

This view allows you to quickly identify products to prioritize: those in positions 11-20 (page 2) that could easily move to page 1 with a few targeted optimizations.

Chart: Catalog Optimization Rate

This donut or gauge chart displays the percentage of optimized products in your store. A product is "optimized" if it exceeds a 70/100 SEO score.

Reading the Gauge

• 0-25%: just starting, lots of untapped potential
• 26-50%: progressing, keep up the momentum
• 51-75%: good coverage, focus on remaining strategic products
• 76-100%: mature catalog, move on to advanced semantic optimization

Progressive Goals

Lexiik offers realistic monthly goals based on your optimization pace and catalog size:

• Month 1: reach 30% optimized products
• Month 2: move to 55%
• Month 3: reach 75%
• Month 4-6: aim for 90% with a focus on quality

Comparative Chart: Before/After

This chart overlays two periods to measure the evolution of your performance:

• This month vs last month
• This quarter vs previous quarter
• This year vs last year

Compared Metrics

For each KPI, the chart displays:

• Current value (main curve)
• Previous period value (gray dashed curve)
• Difference in % (green if positive, red if negative)
• Trend (directional arrow)

Heatmap: Performance by Category

This heatmap visualization displays your product categories with a color code based on their average SEO score.

How to Read the Heatmap

• Dark green: excellent categories (score 80+)
• Light green: fair categories (score 60-79)
• Orange: categories to improve (score 40-59)
• Red: critical categories (score <40)

This view allows you to quickly identify neglected categories and prioritize your optimization efforts by catalog segment.

Chart: Core Web Vitals

This triple chart displays the 3 web performance metrics monitored by Google:

• LCP (Largest Contentful Paint): loading time for the main content
• INP (Interaction to Next Paint): responsiveness to user interactions
• CLS (Cumulative Layout Shift): visual stability of the page

Performance Zones

Each metric uses a zone system inspired by Google:

• Green zone: "Good" - keep it up
• Orange zone: "Needs Improvement" - action recommended
• Red zone: "Poor" - urgent optimization needed

Export and Advanced Analysis

Export Data

All charts can be exported in the following formats:

• PNG/SVG: for your PowerPoint presentations
• CSV: for Excel / Google Sheets
• PDF: complete report with all charts
• JSON: integration with your BI (Business Intelligence) tools

Chart Annotations

You can add custom annotations to charts to mark important events:

• Marketing campaign launch date
• Major catalog update
• Bulk optimization of 500 products
• CMS or theme change

These markers help you correlate actions and results to refine your strategy.

Automatic Visual Alerts

Lexiik automatically adds visual alerts to charts when:

• A metric crosses a critical threshold (e.g., score <50)
• A sharp drop is detected (more than 20% in 7 days)
• A monthly goal is reached (celebration!)
• A Google update impacts your rankings

These visual markers (alert icons, grayed-out areas) allow you to instantly spot important events without analyzing each curve in detail.

Mobile Dashboard

All charts are responsive and optimized for mobile/tablet. On small screens:

• Complex charts switch to "simplified" mode
• Tooltips appear on tap (touch)
• Legends are positioned at the bottom
• Axes automatically adapt

Next Steps

Now that you know how to interpret the charts, discover:

• Understanding SEO KPIs: definition of each indicator
• Lexiik ROI: calculate the return on investment of your optimizations
• Catalog tracking: monitor your progress product by product